Thursday, January 21, 2010

a love story in an absolut world

spike jonze leaves his mark on some branded content for absolut vodka - view the trailer above and look out for the full 30 minute short in march. the movie is set to premiere at sundance this weekend - check for more info.

Funded by Absolut Vodka, I'm Here is a robot love story celebrating a life enriched by creativity. The movie is set in contemporary L.A., where life moves at a seemingly regular pace with the exception of a certain amount of robot residents who love among the population. A male robot librarian lives a solitary and methodical life -- devoid of creativity, joy and passion - until he meets an adventurous and free spirited female robot.

looks like familiar territory for jonze, very bizarre and offbeat, and it's nice to see absolut extend their tradition of artist collaborations into film. i was reminded of the video he did for daft punk - check it out below.

No comments:

Recent Posts