Monday, April 14, 2008


On the heals of ML's Ode to Sony, may I present the latest installation from the electronic giant's ad series.

Sony recently turned a few lucky blocks en Miami into a foam wonderland. Some facts from the shoot:

- There were 200 Miami inhabitants all recording their ‘Foam City’ experiences (would love to see a DVD compilation of their footage).

- The ad uses the world’s biggest foam machine - 2.8m in diameter

- 1,000 litres of water are being used to create 2,000,000 litres of foam per minute

- The rate at which the foam is produced would fill an Olympic swimming pool in 24 seconds

- By the end of the shoot it is estimated 460 million litres of foam will have been produced

- To create the perfect bubbles, Allan the Bubble Professor was hired – with over 15 years experience in the bubble business

- The ad uses custom built bubble machines - made to produce odd shaped bubbles

- 18 people are tasked with creating the foam out of a crew of 150

- The advert uses 3 cameras running 80,000 feet of film. This means 16 hours of running time to produce the 90 second commercial

That's a lotta agua to spill, and I get the whole profoundly inspirational thing, but is this starting to feel a tad formulaic?

No comments:

Recent Posts