Before Pixar released Toy Story in 1995, the company was a losing venture. In the early stages, Pixar dealt in hardware--namely an imaging computer used by government agencies and doctors. Sales were poor and things weren't going well until finally the company was recognized by a handful of ad agencies on the strength of employee John Lasseter's short films. These early shorts kept the company alive, wrenching up the cash flow as they began to be awarded gigs producing television commercials. As for John Lasseter, he would soon direct Toy Story, save the company, make a ton of bank, and end up Pixar's chief creative officer, where he remains, balling out to this day. Here are some of those early Pixar ads:
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Wednesday, July 22, 2009
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