this summer the chemical brothers asked fans to film a 2-20 second film clip or photograph relating to "midnight madness", their latest single. fans then uploaded their videos/photos to the chem bros website and tagged the exact location of where the footage was taken. the videos were then arranged together using the new google earth application, and some of the footage was used in their "midnight madness" music video (above).
experience the interactive global project at the the chemical brothers website using google earth and watch what their fans do around midnight.
on
Monday, September 22, 2008
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