Saturday, March 29, 2008

the affluents new fav trinket

In certain circles, the prestige of a party can be gauged by the heft of its invitation: The honor of one’s presence at a royal wedding, for instance, might be requested on a card thick enough to double as a tea tray.

The Los Angeles County Museum of Art has updated this notion for the opening of its Broad Contemporary Art Museum, a $156 million, 60,000-square-foot space partly paid for by billionaire art collector Eli Broad and designed by starchitect Renzo Piano. For the gala on February 9 (at the peak of Hollywood’s award show–driven social season), LACMA is sending out 4.5-inch-high models of JEFF KOON's monumental sculpture Cracked Egg (Red) (1994–2006), which will be part of BCAM’s inaugural show. The intended message—that this is a party not to be missed—seems to be hitting home. Disney chief Robert Iger and MGM head Harry Sloan are among the studio bigwigs who’ve snapped up tables, and RSVPs have been pouring in from New York, London and Europe when, generally, the only L.A. party that lures out-of-towners is the Vanity Fair Oscars bash. READ MORE (W Magazine)

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